ACCUSPLIT
has teamed up with CBS Consumer Products to create an
Activity Wellness Program Package inspired by CBS’s
top-rated reality TV series, SURVIVOR: ALL STARS. The
14-week program dares participants to compete in such
contests as the Eat Right Challenge and the Move More
Challenge, motivating the “Ultimate Survivors” to increase
daily activity and improve eating habits. The ACCUSPLIT
Survivor Package includes a booklet on the details of
the program, written and designed by health communications
experts from The Cooper Institute, the University of
Colorado at Denver and Klein Buendel, Inc., and the
ACCUSPLIT AX120 Step Pedometer, which allows competitors
to receive instant feedback on their day’s activity
level.
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